Our Sustainability Journey

How did you get here?

What made you care about our sustainability journey? We think it’s probably because you care about the planet and want to make sure we do too. In that case, we’re going to get along just fine. But be warned: this isn’t just items on a checklist. This is a story of our skincare lovers-to-earth-minded citizens glow up.

Code Blue

A ton of skincare = waste by the tons

When KraveBeauty was founded, we wanted to create a brand for people who were overwhelmed by how much skincare was out there. A few years in, we’ve dug a little deeper into the problem and discovered that excess skincare isn’t just a problem for people, it’s also a problem for our planet.

Slow Down Skincare

Let’s pump the brakes

In a world that’s producing more products than our skin craves, at a faster pace than the planet can take, we need to slow down skincare for us and our planet. We want to work with our community and our industry to make individual and systemic changes to reduce our impact on the environment. Sustainability is not a one-man job; we all have to play a role to slow our roll.

What We’ve Accomplished

Sustainability Report

Dive Into the Details

For more detail on our ongoing efforts, we encourage you to check out our sustainability report. With this document, we walk you through the sustainability milestones we’ve reached, what we’re up to now, and what’s next.
2024 KraveBeauty Impact Report

Sustainable Packaging

What’s Old is New Again

Product packaging is one of the most wasteful parts of our industry and we wanted to make sure we were doing our best to keep our products out of the landfill. We realized the better way to make new stuff is to make it out of old stuff! That’s why most of our product packaging is now sourced from post-consumer recycled materials. Our products are also partially or fully recyclable, (read our recycling guide or scan your product carton’s QR code) so when our new stuff gets old, it can find new life again.

Philanthropy

Paying Our Earth Citizen Tax

We believe our planet is as important of a stakeholder as any investor or customer and it should always have a seat at our table. Along the way, we donated to Amazon conservation projects, the Great Barrier Reef Foundation, and became a member of 1% For The Planet. That means we’re dedicating at least 1% of our yearly sales to sales to support environmental conservation projects around the globe.

Sustainability is a journey, not a destination. We’re not chasing short-term fixes; we’re finding long-term solutions for meaningful progress towards our goals.

What We’re Doing Now

B-Corp Certified

A Company Committed to the People & the Planet

At KraveBeauty, our mission has always been about more than just helping you love the skin you’re in. We also believe in the power of humanizing beauty and fostering a positive impact on the world around us. That’s why becoming a Certified B Corporation in 2024 isn’t just a badge of honor but a reflection of our deep commitment to this mission. For a deeper dive on our B-Corp Certification, check out our detailed page on it!

Climate Neutral Certified

See Ya, Carbon Emissions

One of the most meaningful ways we can make an impact is reducing our carbon footprint. That’s why it was important for us to be Climate Neutral Certified, starting from 2021. Every year, we’re committed to measuring, offsetting, and reducing our full yearly carbon footprint. With our community’s help, we’ve already been able to offset 12 million pounds of carbon from shipping through Cloverly! From here, we’ll continue to reduce our impact to eventually remove more carbon emissions than we produce.

Plastic Neutral Certified

Managing Our Footprint

As a skincare brand, plastic packaging is our most available option and sometimes we have to use it. While we are looking into ways to reduce our plastic dependence and switch to more sustainable alternatives, we still have a responsibility to manage our current plastic footprint. That’s why we have partnered with RePurpose Global, a global coalition dedicated to reducing plastic waste. For every pound of plastic we use in our packaging, Waste Ventures India (a RePurpose Global affiliate) is helping to remove an equal amount from the environment. We know plastic offsetting is not a perfect solution. Ultimately, we want to reduce the amount of plastic we use, and this partnership is the first step to achieving that goal.

Product Development

Formulas for Skin + Planet

When we formulate in the lab, we consider how our products affect your skin and the environment around it. From Day 1, our formulas have always been vegan and cruelty-free, but now we’ve made it official and joined PETA’s Beauty Without Bunnies program! Our next step is working on our formulas’ biodegradability to reduce the negative impact that our wash off products, like cleansers, have on aquatic environments.